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Foreign Invested Advertising Company Registration
With the upgrading and transformation of the enterprises in China, the advertising agency providing updated information and solutions become a new driver for economic development and are supported by the PRC industry policies. The advertising agency industry is greatly benefited by inclusion in the most influential tax reform in China, i.e. “levying value-added tax in lieu of business tax”, which greatly mitigate the tax burden of the industry. As compared with years ago, the setting-up requirements and approval procedures of a advertising agency  is more simplified and thus it is well-received by investors.

Registered Capital

・ From March 1st  2014, the government cancel the request of paid-in register capital. In some industry area, the government cancel the limited request of register capital.
Establishment requirements
・ At least one investor who must be a company with more than three years of experience in the
 advertising business (from any country except China or from Hong Kong, Macau or Taiwan region of China)
・ At least one director (as well as the legal representative of the enterprise if there is only one director)
・ At least one supervisor (A supervisor shall not be a director, legal representative, or senior executive of 
the Company)
・ An actual workplace
Required Documents
・ Intangible assets two above the movable and traffic tools with software, technology etc, 
and the value of intangible assets with not more than half of the value of the leased 
・ Investor's qualification certificate of entity or natural person's ID card;
・ Directors, supervisors and mangers' appointment documents and ID cards;
・ Legal representative's appointment document and ID card;
・ Certificate on assessment of capital from banks;
・ Lease contract or certificate of title;
・ Documents or certificates from other authorities for examination and approval prior to 
industry and commerce registration

・ Certificate confirming that the investor has conducted the advertising business for more 
than three years and annual audit reports covering a period of more than three years 
provided by the investor (for business establishment in nonCEPA mode, the advertising 
income indicated in the audit reports must account for more than 50% of the total income)